Providing the best natural products for skin and hair care, Shea Moisture is a leader in the industry. The company uses family recipes that have been passed down four generations. Grandmother Sofi Tucker is the woman who originally created the recipes for their handmade products which include shea butter soaps, body products and hair products. The brand’s mission is to remain authentic to their grandmother’s roots and provide products that cater to all ethnic groups. They specifically target the women in these groups who have hyper-pigmentation and dark spots in the skin.
Shea Moisture started out by selling their products in the streets of Harlem. They became so popular that their products are now sold in mass market retailers like Target, Walgreens and Duane Reade. Theirs is truly a story of success. ATW Beauty loves this brand because they work with rare, natural ingredients from all over the globe. Shea Moisture ethically sources its shea butter from five different womens’ co-ops in Northern Ghana and does not test on animals. They are keeping their cultural heritage alive by passing down their grandmother’s beauty ritual of making soap products. Her beauty will live on forever through Shea Moisture.